Technical SEO

With our Technical SEO expertise, we identify and address any technical issues that may be hindering your website’s search engine ranking, ensuring that it is fully optimized for maximum visibility and engagement.

Technical SEO: An Introduction

Technical SEO refers to the optimization of a website’s technical elements to enhance its search engine visibility and user experience.

The task also involves:

Improving website speed

Mobile responsiveness

Site architecture

URL structure



and other technical aspects that impact search engine rankings.

Tropicon’s team of SEO experts helps search engine crawlers understand and index a website’s content effectively, which can lead to improved search visibility and increased organic traffic.

By studying and analyzing technical SEO issues, website owners can ensure their website is accessible, user-friendly, and optimized for search engines, which can help improve their online presence and achieve their business goals.

Why Technical SEO Is Also An Important Aspect of Your Website.

That’s the thing—Technical SEO is a critical aspect of optimizing a website for search engines.

Our team at Tropicon focuses on the technical elements of a website, such as the structure, code, and performance that impact its search engine visibility and ranking.

Without technical SEO, a website may struggle to rank high in search engine results pages, which can lead to low organic traffic and poor user engagement.

That said, we ensure that a website is technically optimized, it becomes more visible to search engines, easier to crawl and index, and provides a better user experience.

Technical SEO is a foundational step that lays the groundwork for any successful SEO strategy, and is essential for any website that wants to be discovered and reach its intended audience.

Let us know how we can help your website! Consult with us today and we’ll show you how it’s done!

Here are the services we offer under Technical SEO:

Website Architecture and Navigation

URL Structure and Redirects

XML Sitemaps and robots. txt Files



Duplicate Content Issues

Site Speed and Performance Optimization

Mobile Optimization

Schema Markup

International and Multilingual SEO

Security and Privacy For SEO

HTTP/HTTPS Migration

Site Migration Planning and Implementation

Log File Analysis

Analytics and Tracking For Technical SEO

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Common Technical SEO Challenges and Solutions.

There are several common technical SEO challenges that websites may face. Here are some of them and potential solutions:
Duplicate Content.
Slow page load times can result in poor user experience, and can also affect search engine rankings.

Solution: Optimize images, minify CSS and JavaScript, and consider using a content delivery network (CDN).
Slow Page Load Times.
Slow page load times can result in poor user experience, and can also affect search engine rankings.

Solution: Optimize images, minify CSS and JavaScript, and consider using a content delivery network (CDN).
Broken Links.
Broken links can hurt user experience and impact search engine rankings.

Solution: Use a link checker tool to identify broken links and fix or remove them.
Improper Use of Robots.txt
Improper use of the robots.txt file can prevent search engines from crawling important pages on your site.

Solution: Check your robots.txt file to make sure it's not blocking important pages or sections of your site.
Mobile Optimization.
As more users access the internet on mobile devices, mobile optimization has become increasingly important.

Solution: Use responsive design, optimize images, and use mobile-friendly fonts and layouts.
Poor URL Structure.
URLs that are too long, contain special characters or are dynamically generated can negatively affect search engine rankings.

Solution: Use short, descriptive URLs that include relevant keywords and avoid using special characters or dynamic parameters.
Site Security.
Websites that aren't secure can negatively affect user experience and search engine rankings.

Solution: Use HTTPS, implement SSL certificates, and regularly update and patch your site's security features.
Structured Data.
Using structured data can help search engines better understand your site's content and improve rankings.

Solution: Use schema markup to provide structured data for your site's content.

By investing in Tropicon's professional Technical SEO services, you can improve the overall performance of your website, leading to increased organic traffic, better user engagement, and ultimately, higher conversions and revenue.

Send us an email today and we will check your website for any issues it may have!

What Can Happen To A Website Without The Help of Technical SEO?

Without technical SEO, a website may struggle to achieve high search engine rankings and attract organic traffic.

Because this task heavily involves optimizing a website’s technical infrastructure and code to make it easier for search engines to crawl and index the site, neglect can truly affect your business.

Without these optimizations, search engines may have difficulty understanding the content and relevance of the website, resulting in lower rankings and less visibility in search results. This can have a significant impact on the website’s overall success and ability to attract visitors and convert them into customers or clients.

Avoid Duplicate Content.

Duplicate content can harm your website’s SEO by causing confusion for search engines that can, in turn, ultimately decrease the relevance of your pages.

To prevent duplicate content issues, we use canonical tags to indicate the preferred version of a page and avoid using boilerplate text across multiple pages.

We will regularly monitor your site for duplicate content issues using tools like Copyscape or Siteliner, and take steps to address any problems that arise to maintain strong SEO performance.

Improve Your Website's Loading Speed.

Is your website getting too slow to load pages? You’d think it may be something else, but time is an important commodity–and a visitor that could be your future customer could try and look at another website instead. That is already considered a loss for the business, and it’s high time you know what the causes are:

Large File Sizes

Websites that contain large images, videos, or other media files may load slowly because they require more data to be transferred to the user’s device.

Server Response Time

The time it takes for a server to respond to a user’s request for a web page can significantly affect website speed. Slow server response times can be caused by server overload, slow database queries, or other backend issues.

Too Many HTTP Requests

A website that requires a large number of HTTP requests to load all of its components can slow down the loading time of the website. This can be due to multiple CSS or JavaScript files or a large number of images.

Poorly Coded Website

A website with inefficient or poorly written code can also contribute to slow website speeds. This can include bloated HTML or CSS code, poorly optimized images, or inefficient use of JavaScript.

How Tropicon Can Help Your Website With Technical SEO.

Having years of experience in the SEO industry, we have become adept in optimizing the many technical aspects of a website to make it more search engine-friendly, which can include improving site speed.

One key aspect of technical SEO that can improve site speed is optimizing website code, such as reducing unnecessary code and minimizing the size of files to make them load faster.

Our SEO team will also optimize website architecture and navigation, which can make it easier for search engines to crawl and index the website, reducing load times.

Tropicon Agency strictly implements Technical SEO best practices such as optimizing images, minimize CSS and JavaScript, and using a content delivery network (CDN) can also help to improve site speed and performance, ultimately resulting in a better user experience and higher search engine rankings.

Frequently Asked Questions

Technical SEO is the task of optimizing the website’s technical aspects in order to improve its visibility and search engine ranking. This includes the site’s functionalities such as website speed, mobile responsiveness, crawlability, and structured data.

Technical SEO deals with optimizing individual web pages, website speed, implementing schema markup, ensuring proper URL structure, and fixing broken links for better visibility in search results.

On the other hand, On-page SEO focuses on content optimization, keyword research, and meta tag optimization to make a website more relevant to users and search engines.

And lastly Off-page SEO involves building backlinks and improving website authority through social media engagement, content marketing, and other tactics that are not directly related to the website’s technical setup or on-page optimization.

While all three types of SEO are important for a successful search engine optimization strategy, technical SEO forms the foundation of a website’s search engine visibility and is essential for achieving and maintaining high rankings in search results.

  1. Slow website speed can harm user experience and SEO rankings.
  2. Duplicate content can confuse search engines and lower rankings.
  3. Broken links hinder indexing and harm user experience.
  4. Improperly formatted URLs can cause confusion and hinder crawling.
  1. Use descriptive and unique titles and meta descriptions for each page.
  2. Optimize your site’s URL structure and ensure it is easy to navigate for search engines.
  3. Implement structured data markup to help search engines understand your content.
  4. Ensure your site has a fast loading speed and is mobile-friendly for better user experience and SEO.

The timeline for seeing results from Technical SEO services can vary depending on factors such as the current state of the website and the scope of the changes made. However, it’s common to start seeing improvements within a few weeks to a few months.

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