Table of Contents

How to Add User to Google Analytics

7 minutes read
add user to google analytics
Table of Contents

Google Analytics is an essential tool for today’s brands that hope to build a strong online presence and make a position alongside their competitors. You’ll be using your main Google Analytics account to monitor incoming traffic and other sensitive information pertaining to your brand(s).

It’s important that you don’t take the wrong step while doing so, as this information can be harmful in the wrong hands. Moreover, as you continue to expand, you’ll need to give access to this information to various individuals for different marketing services.

If you haven’t been able to figure out how to do that, then we’ll be walking you through the entire process and showing you how to add a user to your Google Analytics account.

Key Takeaways

By reading through this blog, you’ll learn the following key points:

  • NEVER share your entire account. Always delegate permissions.
  • How to add a user to Google Analytics at Account, Property, or View level.
  • How to create a group with the same permissions across the board.
  • Standard permissions that you can assign to different users.
  • Different levels of access and what they mean.

Don’t Share Your Account

A common mistake people will often make is that they will hand over their entire Google account sometimes to an external agency or to internal members in order to view and manipulate data within their different properties.

Don’t EVER do this. The purpose of this blog is to help you add users with limited permissions so they can only see the data they’re meant to see. As for why you shouldn’t share your account:

  • The access can be exploited by individuals both internally and externally to potentially harm your business.
  • Changing an account password will make a logistical nightmare as everyone will have to be updated accordingly.
  • Account will be vulnerable at all times with multiple individuals having access to it.

How to Give Access to Google Analytics

When you’re done setting up your website(s) on Google Analytics, you’ll be able to view all of your incoming traffic. You can give access to this to any other users as well at three different levels; Account, Property, or View level.

To be able to add any users to your Google Analytics account, you must make sure that you have an Administrator role.

How to Add Individual Users to Google Analytics

  1. tart by signing into your account on Google Analytics.
  2. Click on the Admin section at the bottom left.
    add user to google analytics
  3. Here, you can add permissions for specific properties, or for the entire account.
  4. Select ‘Access Management’ from either the Account, Property, or View column.
  5. Click on “+” at the top right.
  6. Type in their Email address.
  7. Select “Notify new users by email.”
  8. You’ll be able to select from three permission levels. Select the one you’re comfortable with for the specified user.

how to add user to google analytics

You can also edit the permissions that a user has by,

  1. Click on the newly added user you’d like to promote or demote.
  2. Click on the access they should have in the detail pane.
  3. Change it to what you want it to be by using the drop-down menu.
  4. Select ‘Save’ to apply changes.

Create User Groups for Access to Google Analytics

If you’d like to avoid the hassle of editing permissions for every single user through the administration panel, it’s best to create a group for the same class of users. To do this:

  1. Sign into your Google Analytics account.
  2. Click on the Admin section on the bottom left.
  3. Select ‘Access Management’ from either of the three columns.
  4. Click on “+”, and select “Add user groups.”
    adding a user to GA
  5. Click on “Add group.”
  6. Enter the name and description for the group and click on Create.
  7. Select permissions exclusive for this group and click on ‘Add’.

To add new users to an existing group, follow the steps below:

  1. Go to the Admin section (found at the bottom left).
  2. Select User Management from either of the three columns.
  3. Select three dots next to the group you’d like to add a member for.
  4. Click on ‘Members’ and then click ‘+’.
  5. Type in the E-Mail address and click on ‘Add’.
  6. You can also add another group to this group by clicking on ‘Add Group.’
  7. Click on ‘Save’ when done.

Standard Permissions

By this point, you’ve probably noticed that there are four roles that you can assign to your user. Most of your workers will have everything that they need with the Analyst role. Keep it that way, while using other roles for specific employees.

how to share access with google analytics

Administrator (Manage Users)

Admins have full control of the account and they are at liberty to add and delete users and assign new roles while also restricting other users from seeing certain data. They also can give permission to other users.

Editor (Edit)

At the editor level, a user will have control of most settings at a property level, except for the fact that they won’t be able to manage users like an administrator would.

Analyst (Collaborate)

You will be able to create and edit any assets that you’d like at the Analyst level. This also includes the Viewer role by default. If you’ve made someone an Analyst, they’ll be able to collaborate as well on any shared assets as well.

Viewer (Read & Analyze)

This is mostly for shareholders or any other concerned parties that would like to know the statistics of your business. It’s safe to give them this role as it prevents them from accidentally interfering with any of the pre-existing assets. Only give roles above Analyst to trained GA4 professionals.

Levels of Access

Before you decide to assign permissions to the user you’re adding, you should be familiar with what kind of powers you’re giving them with each level. There are three levels at which you could grant them permission. You need to ONLY give access to what’s needed. We would suggest only distributing access at the property level to your partners as it’s the safest.

access to google analytics


Granting someone access at the Account level means they will be able to see all of your websites’ data. Based on the permission you provide them, they will be able to add or delete any websites from your account.

Providing someone access at this level means they need to be able to view the data relevant to all your businesses. They will be able to make changes across all websites if necessary. Do NOT give this access to anyone unless absolutely necessary. In most cases, you’ll only be providing access to other people on a property level.


Providing someone access at the Property level means they’ll be able to view and make changes for specific websites. Most third-party vendors that you’ll be working with will require this level of access for the website that you both have mutually agreed to work on. However, you won’t need to give them access at an administrator level for this property either, so make sure they have access to the data they need to see. Any excessive information should not be provided if not needed.


Access at the view level allows an individual to look at data in a very limited way without the ability to make any significant changes. You can even set this up for an alternative account so you can view data for your website from other places in case you’re not comfortable with having administrator access left accidentally open on other computers.

Users with this access won’t be able to make any changes, integrations, or tweaks. So, if all they need is access to the numbers of your website, then this is what you’d need to give them.


Can multiple people collaborate in a single Google Analytics Account?

Yes, depending on the level you’ve provided them permission at, users will be able to create, share and edit data. You can add up to 100 users to your Google Analytics.

Are Users Able to Request Access to my Google Analytics?

If you were to send someone a link to your website’s data on Google Analytics, they will have to ask for permission which in turn will notify you by email. At that point, you can decide if you’d like to provide them with the permission that they’re requesting.

Is Google Analytics 4 Better than Universal?

You have access to real-time reports using GA4 and are able to precisely understand the extent of the user behavior on your website.

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